Buick Is Going All-Electric Starting With The Electra

“Buick is set to embark on brand transformation that will fully electrify its lineup in North America, led by a new badge and brand identity,” said the automaker. In support of General Motors’ vision of a zero-emissions, all-electric future, Buick will launch the Electra as its first EV for North America in 2024, with this “drawing inspiration from the brand’s history.” This is part of an ambitious plan of committing to “an all-electric future by the end of this decade,” said the brand’s vice president, Duncan Aldred.

The new badge will showcase the first significant change to the emblem since 1990 and will no longer be circular, incorporating a sleek, horizontally aligned layout that builds upon the tri-shield. Along with a more attractive logo, Buick’s “forthcoming products [like the new Wildcat concept pictured below] will adopt a new design language that emphasizes a sleek, dynamic and forward-looking appearance,” said the brand’s head of design, Sharon Gauci.

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