Buick Models Get New Feature For Book Lovers

Reese’s Book Club functions as an application through the built-in touchscreen, giving Buick owners access to a selection of audiobooks and podcasts. Buick says that nearly 55% of its customers are women and the Book Club feature delivers female-centered stories.

“Hello Sunshine shines a light on women, creating and telling stories that put women at the center, and that’s something Buick wants to be a part of,” said Kate Hrabovsky, Buick advertising and media operations manager. “As more women are making vehicle-buying decisions, we want to be thinking creatively about how to offer more driving experiences tailored for them.”

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