Buick Will Be Reborn With New Global Identity

SAIC-GM, a partnership between General Motors and the company formerly known as Shanghai Automotive Industry Corporation, has said Buick is set to receive a new global identity. The unveiling is scheduled to take place in the Land of the Red Dragon and will herald Buick’s departure from a stale stuffy past into a modern, all-electric future.

All will be revealed at the company’s 2022 Buick Brand Day, an event where the semi-luxury brand showcases its products to the public.

The date is yet to be determined, but it’s reportedly set to happen shortly. There’s no word yet as to whether the American subsidiary will receive the revised branding at the same time but, as it’s a global identity, we’re expecting Buick USA to make a similar announcement.

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