Cadillac Super Cruise Advertisement Causes Controversy

Fully autonomous driving capability is still not possible and it’s important for automakers to make this absolutely clear to consumers. Tesla, for example, has come under scrutiny for its Autopilot system because, as its name implies, leads some drivers to believe the technology can completely assume control of the vehicle. The reality is that it can’t and drivers must still watch the road when Autopilot is engaged. Many have learned this the hard way. And now Cadillac’s Super Cruise technology is taking some heat.

A web advertisement that went online last week stated the following: “Cadillac Super Cruise – Experience Autonomous Driving”, but the problem is, like Autopilot, it does not offer fully autonomous driving, rather hands-free driving assistance.

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