Ferrari chief executive Benedetto Vigna will present the automaker’s latest business plan this week, paving the way for the Italian brand in the age of electrification.
Ferrari has already started to overhaul its lineup through the introduction of hybrids including the SF90 Stradale, SF90 Spider, 296 GTB, and 296 GTS. One area of the new business plan is expected to focus on is the establishment of new partnerships, similar to Ferrari’s work with Yasa which supplies it with electric motors.
We know that Ferrari will introduce its first all-electric vehicle in 2025 but that doesn’t mean it is completely abandoning the internal combustion engine. In fact, Vigna confirmed earlier this year that Ferrari is working with partners to develop bio and synthetic fuels that will allow it to continue to produce some of the industry’s finest engines, Reuters notes.
Read More: Ferrari Reportedly Building EV, Hybrid Production Line At Maranello
“We should expect a clear focus on technology transition, qualifying the key burning question, namely how the company will evolve in this new environment, not only in terms of products portfolio,” partner for automotive practice at management consultants Oliver Wyman, Marco Santino, said of the forthcoming business plan.
Analysts believe there are a number of areas where Vigna can make a mark on the car manufacturer. These include intellectual property, data and connectivity, Formula 1, and increased manufacturing complexity.
“A lot is riding on the upcoming Capital Market Day to change valuation parameters for a business which seems to have been on autopilot in recent years and may need a transformational strategy,” analysts at Jefferies added.
The most important new model from Ferrari will be the Purosangue. While we don’t yet know an exact date for when the SUV will be presented, we do know that it will enter production this year and hit the market with a V12 engine. It will rival the likes of the Lamborghini Urus and Aston Martin DBX and should prove to be the firm’s best-selling model.