GM’s New Mystery Crossover Could Have A Name

GM filed the first trademark for the Anthem name back in June 2009, then again in May 2013 and December 2016. So what could the Anthem be? At this point, it isn’t known which brand will get the new Anthem model, but GMC is a likely candidate. For years, GMC has been considering building a small crossover to slot below the Terrain and tap into the subcompact segment. Allegedly, the project is close to being approved for production and will share the same platform as the Trailblazer and Encore GX.

However, another trademark filing suggests GM’s new subcompact will be called the Granite named after the boxy Granite Concept shown off at the 2009 Detroit Auto Show, which rules out that possibility. Alternatively, the Anthem could be the name of a new GM midsize crossover.

Leave a Reply

Your email address will not be published. Required fields are marked *