In a short four years, the Lamborghini Urus has already realized its transformative potential.
It’s no surprise that SUVs are popular vehicles, and the way that luxury performance SUVs blend craftsmanship, SUV practicality, and thrilling performance tends to make for a winning combination. The Lamborghini Urus isn’t just proof of that, as it became a phenomenon in just a few years, and it’s also the successor to the avant-garde vision that Lamborghini had, resulting in the LM002 decades ago.
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Since its debut on the market in 2018, 20,000 Lamborghini Urus SUVs have been produced, making it the most produced Lamborghini in the shortest time, adding to a long list of records that the Urus has set and broken since its introduction. Going where no Lamborghini has gone before, the Urus set a speed record for ice-driving on Lake Baikal in Russia and scaled the Umling La pass in India, the world’s highest driveable road at 19,300 feet. With the practicality and comfort of a luxury SUV, the Lamborghini-level performance of the 4.0-liter twin-turbo V8, and the limitless customization of Ad Personam, the Urus has become a phenomenon in the automotive world, and it’s only the beginning.