Lexus Dealer Targets Tesla Owners With Cheeky Ad

Lexus of Lakeway, situated just outside of the Texas state capital of Austin, somehow managed to get a hold of a contact list for Tesla owners in the area, and reportedly spammed them all with this flier, offering a $1,000 discount. “You’ve had your fun,” reads the pamphlet. “Now it’s time for zero compromise.”

Just how the dealer obtained the mailing list, we don’t know. But we’re more interested in the notion of how a Lexus – hybrid or otherwise – is supposed to represent less of a compromise than a Tesla. Build quality and reliability, maybe. (Maybe.) But a hybrid is, almost by definition, a compromise on the road to fully electric vehicles.

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