Lexus Has A New Way Of Connecting With Buyers

In doing so, the brand has taken the NX and leaned it into the digital and streaming space. This has been done to connect with an audience, which it describes to be busy, in a sphere where it is likely to be more engaging. The campaign has been broken down into six broadcasts, with each appealing to a different demographic.

The “Hustle” feature places focus on new takes of traditional rules that have been used for getting ahead in the working world and how the NX puts that first by prioritizing what matters. “Getting Ahead” simply depicts the challenges of navigating daily life while “Elevate” shows how life is taken to the next level.

Leave a Reply

Your email address will not be published. Required fields are marked *