Bolain says that Lexus doesn’t want to wait for a midlife refresh and is instead choosing to roll the new tech out to as many vehicles as possible as quickly as possible. “There’s a very quick window, something like 30 months or so, but we’re not waiting for major changes,” says Bolain. “We’re doing it fast.”
This kind of urgency will help show customers that Lexus is keeping with the times and can be relied upon to provide the best and latest tech on the market, something that could help improve its public image and further bolster its class-leading credentials. We look forward to seeing how else Lexus aims to revolutionize itself, and hopefully, the next few changes will pertain to more than just a new way of identifying itself on its own cars.