Company CEO Carlos Tavares says “We are on time with our push to America. First, we are now implementing a certain number of operations for our mobility services. For our Free2Move mobility service plan, which is now ongoing, it is important for us to get closer to US consumers so that we can understand their behaviors and expectations so that we can come up with solutions that will make them happy.”
After implementing the mobility service, PSA plans to sell cars in the US by 2026. Unfortunately, PSA still doesn’t know which of its brands to bring to the US. DS makes some sense because the brand sells multiple crossovers and hybrid vehicles, though Opel and Vauxhall could be interesting choices as well. The US already receives the Opel/Vauxhall Insignia in the form of the Buick Regal, so it could be an easy transition for PSA.